Ana and I spoke with Michael via email in October, secured his involvement and settled on a time-line in which to implement this image makeover. Our new logo was developed in a matter of days. Cards and letterhead followed shortly thereafter. Finally, in late October, we met with Michael in his Manhattan studio to discuss what we wanted in this new interactive publicity machine. As the budgets of performing arts organizations get tighter, and artists are forced to make important decisions about their own finances, it has become crucial for companies to be able to find high quality information about our artists in an extremely efficient manner. Casting directors who can no longer afford an annual trip to New York have little choice but to rely on colleague recommendations and thorough online profiles to assist them with last-minute as well as long-range casting strategies. Artists who might be working during audition season or cannot afford to take expensive audition trips need to be sure that their talent is being well-represented and accurately documented in their absence.

We requested a site that was user-friendly, clean, intuitive and artistic. We wanted it to comprehensively showcase the compelling individuals who populate our roster of artists and reflect the ever-changing nature of our industry. The design and framework he provided us a scant two months later surpassed our rather lofty hopes and expectations, and I believe that we’re poised to be able to meet the demand of companies and fans across the globe. Just after our main site went live, he introduced us to the sleek, simple design of our roster-driven travel blog. Today, we were treated to a preview of our email newsletter which further dazzled us beyond measure. I can’t wait to send our first official email announcement to all our friends and colleagues detailing our company’s distinct branding and renewed commitment to our artists’ careers. Take a moment to sign up for our newsletter at the bottom of any page on our new site and when our digital newsletter hits your email box you’ll see one more reason to hire an artist in tech-geek’s clothing!

–Ryan